Digital marketing is one of the most fragmented space today. There are multiple agencies handling multiple brands or multiple functions under the same roof. There is SEM that is doing something, Social Media is run by one agency, media duties given to a different agency, Social ads to a third, Content being created by someone else and so on.
In such a fragmented space, as a CMO or a media manager, how do you keep track on what has happened so far, what’s been the impact that the activity has had on the brand?
It is time to stop running from pillar to post to understand what different data wants to tell you. Introducing IRA, a unified dashboard that talks to multiple agencies, media APIs like ad serving & fraud detection, ad words, social insights, social listening, google analytics and gives you beautifully visualised data, which helps you take strategic calls on planning, buying, social, etc.
IRA, because data should talk to you.