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What Clicks
First and leading digital marketing audit firm
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  • What we do
    • Audit
    • Integration
    • Digital Transformation
  • About Us
  • Clients
  • Testimonials
  • Blogs
  • Media
  • Contact Us
  • Home
  • What we do
    • Audit
    • Integration
    • Digital Transformation
  • About Us
  • Clients
  • Testimonials
  • Blogs
  • Media
  • Contact Us
  • Read more
    you do not have
    a unified view
    of your digital initiatives
  • Read more
    over 50% of your ads
    are never seen
    by humans
  • Read more
    60% of the
    clicks registered
    in India are by bots
  • Read more
    security of digital assets
    is low priority
    for brands today

Audit

The investments in digital marketing is increasing, and is expected to reach $300 Bn in 2020. The spends are increasing across the board, media, content, technology, social media as well as people. We estimate that over 30% of the investment doesn’t see the light of the day due to the complex & murky digital marketing ecosystem. Our audit service helps businesses identify this wastage & help improve the utilisation of it.

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Integration (IRA)

Digital Media is a highly fragmented today. Unlike traditional platforms like TV, Print, Outdoor where the tracking or monitoring is linear, limited or non-existential but for the impact on business, the digital ecosystem is lot more complex and diverse. There are multiple platforms, multiple publishers, multitude of responses, multiple touch points, a multitude of tech stack and so on. For the business to truly understand the impact of digital media on business, one much look at all the data together rather than in silos.

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Digital Transformation

Every business has understood the importance of digital media as a marketing & sales channel and are eager to increase the investments. The reality though is that businesses are yet to understand the best way to embrace digital marketing, to address issues including but not limited to People Skills, Process Hurdles, Right Investment Strategy, Correct monitoring metrics, Current digital assets, etc. In other words, business skip the most important step of understanding where they stand in digital marketing, and go ahead with large investment, which may or may not yield any results.

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About Us

Vision

Create a cleaner & transparent digital media ecosystem.

Mission

Identify the digital media wastage in the business’ everyday operations.

Founders

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Rahul Vengalil

Founder / Chief Executive Officer
Pramod

Pramod

Co-Founder / Chief Technology Officer
Toshal

Toshal Shenai

Co-Founder / Chief Media Officer

Clients

Vieda
UTI Mutual Funds
Titan
Tata Global Beverages
MTR Foods
Manipal Academy
Life Style International
Himalaya Healthcare
FWD Media
Comio Mobiles
Asian Paints
Arvind Lifestyle Brands

Success stories

Comio Mobile – Media plan audit

Tata Tea Jaagore: Website

Titan Octane Squadron Launch

Tata Tea Jaagore: Bot Detection

Landmark Group: Audience Footprinting

Tata Tea TeaVeda: Campaign monitoring

Tata Tea Jaagore: IRA deployment

Testimonials

  • What Clicks service offerings are unique in the industry & much needed in the current digital ecosystem. We started our relationship by giving them the mandate to audit our contract with our advertising agency and were impressed by their insights & recommendations. Hence during our new website launch campaign we tried their tool IRA to integrate all data point, assess the quality of traffic & get a single dashboard view. We believe What Clicks added a lot of value to the table & I wish them all the luck.

    UTI Mutual Funds
    Kaushik Chakraborty, Senior Vice President - Online Sales & Digital Marketing
  • We finalised on What clicks team, because of the holistic approach they recommended for us. These recommendations were based on the specific pain points we had to resolve in our reader retention and monetization. We hope that this association will effectively transform us into a digital first media house.

    FWD Media
    Abraham Tharkan, CEO and Editor
  • What Clicks helped us de clutter data from the campaign. Their dashboard, IRA, condensed the data and helped us optimise it on the go. We got valuable feedback on the campaign plan and how to plan for the future.

    Titan
    Mithun Prakash, Manager - Digital Marketing, Titan International
  • We at Tata Global Beverages, are always open to try out new things and experiment with innovative offerings. One such example is working with What Clicks. We started working with them right before they were incorporated on some pilot projects. Their intelligence tool, IRA has been deployed in some of our campaigns and it has helped us have a single view of all the aspects of the campaign (as we work with multiple digital agencies on each campaign). We have also tried other services like website audit, digital media planning and buying monitoring, etc which have been helpful in optimising our digital investments.

    We see a lot of value working with the team at What Clicks, and believe they have a solid understanding of the digital medium which has helped us in improving our digital campaign effectiveness.

    Tata Global Beverages
    Sonia Serrao, Global Marketing lead and Head Marketing procurement - South Asia

Blogs

Consumer journey – How the 3Ps of marketing made me buy our apartment

Consumer journey – How the 3Ps of marketing made me buy our apartment It’s been six years since my wife & I bought an apartment in Bangalore. This was one of the biggest investment that I have made till date & the journey to this purchase was rather interesting. It had nothing to do with…

February 26, 2019
Consumer journey – How I moved onto an android platform

Consumer journey – How I moved onto an android platform Until 2015, there was only one phone brand in consideration for me and that was Nokia. Now, I see android phones, with hardly any loyalty towards any particular brand. When I look back at this journey, I am surprised at how Nokia won & lost…

February 19, 2019
Consumer journey – How I became a Speedo customer, a second time

Consumer journey – How I became a Speedo customer, a second time Consumer journey has become more complex by the day thanks to the onslaught of technology led media platforms. To understand consumer journey for my brands, I have been using self-reflection on how I ended up buying certain things, and then create a hypothesis…

February 11, 2019
Consumer journey – How I ended up buying a BMW

Consumer journey – How I ended up buying a BMW Consumer journey has become more complex by the day thanks to the onslaught of technology led media platforms. To understand consumer journey for my brands, I have been using self reflection on how I ended up buying certain things, and then create hypothesis from it.…

February 6, 2019
Branding vs Performance or Branding with Performance?

Branding Vs Performance OR Branding with Performance? How many times have we heard this – We spend on digital just for RoI, so let us not waste time in branding. Or, Our main purpose to be on digital is to build reach, create awareness. Buying can happen offline or at a later stage of the…

January 15, 2019
Trends that could go out of trend in 2019

Trends that could go out of trend in 2019 I honestly thought it would be a cake walk to predict trends that would go out of digital marketing in 2019. However, the more I thought through the requirement, it turned out to be an uphill task. While I do have strong reservations about what needs…

January 7, 2019

In the news

Need of the Hour: Diversify Your Digital Strategy
Invasion of Privacy or data vulnerability? Let’s call it plain stupidity
“I want to get 10 million views for the video in the first week…”
What Clicks launches IRA, a single currency of measurement across mediums
It’s human ignorance, not technology that’s behind a data breach
How will our next generation make a living in advertising?
Where’s the digital advertising money going, exactly?
Why Hire A Digital Agency When You Can Hire Hackers?
Budget 2018: Industry applauds government pro-digital announcements

Write to us

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Have any questions or ideas?

info@whatclicks.in