IRA

Digital marketing is one of the most fragmented space today. There are multiple agencies handling multiple brands or multiple functions under the same roof. There is SEM that is doing something, Social Media is run by one agency, media duties given to a different agency, Social ads to a third, Content being created by someone else and so on.

In such a fragmented space, as a CMO or a media manager, how do you keep track on what has happened so far, what’s been the impact that the activity has had on the brand?

It is time to stop running from pillar to post to understand what different data wants to tell you. Introducing IRA, a unified dashboard that talks to multiple agencies, media APIs like ad serving & fraud detection, ad words, social insights, social listening, google analytics and gives you beautifully visualised data, which helps you take strategic calls on planning, buying, social, etc.

IRA, because data should talk to you.

OUR SERVICES

core audit

AUDIT

ARE YOU DOING IT RIGHT?

Media Planning & Buying | Social Media | Content | Website & Mobile Technology

 

The investments going towards digital or mobile is increasing by the day. The cost would be on account of developing a new platform, creating new content or pushing the ad using bought media.

Wouldn’t it be nice if it can be validated and at times optimised in real time by a partner who can ratify that what you have got is the best that can be bought at the said budget?

Wouldn’t it be nice if a partner can help you identify ad fraud & improve on the current buying or planning efficiency? As an added advantage, it can also lead to a saving on your marketing spends.

Wouldn’t it be nice if a partner can look at your digital assets like website & apps and show you the various vulnerabilities that are present, so that your customer data is made secure?

Our Audit wing has been formed keeping these challenges in mind. We are here to partner with customers so as to help build better efficiencies in your digital marketing mix.

core strategy

STRATEGY

HOW SHOULD YOU DO IT

Digital Marketing Strategy | Pitch Consultation

 

One often forgets that Strategy is the easiest path from point a to point b, considering the various obstacles around. We keep mistaking it for a great idea, which may not necessarily address the obstacles while taking you places.

We believe that for any brand to arrive at a right strategy, one should clearly consider the Brand Truth, Category Truth & Consumer Truth. The outcome on knowing these three would be the strategy, which can then be executed with great ideas.

We are in the business of understanding these truths, with which we can help our customers take steps in the right direction. The strategy can be at the brand level, as well as specific service like bought media, social media, etc.

We also help brands find the right partners to work with, basis our understanding of the brand, brand custodians as well as the partners & their working style.

core execution

SOLUTION

WHAT SHOULD YOU DO

Technology Solutions  |  Product Solutions

We help brands with custom solution if that will solve the challenge or obstacle that you face. It can be in the form of technology solution like a tool which needs to be developed or in the form of a product solution which will help with the top line for the brand.

OUR PROCESS

Understand Business

Understanding
the business

Behaviour

Understanding the
consumer’s behaviour

Objective

Focusing on core
business objective

Addressing
the actual challenge

Identifying
current assets

Work on a solution,
right strategy

Use tech to solve
problem

Analyse
the impact

Constant improve
via course correction

ABOUT US

VISION

Help brands embrace the digital transformation while retaining the focus on business objectives of improving top line & bottom line.

MISSION

Bring in efficiency, transparency & accountability to the existing digital media initiatives of the brands.

FOUNDERS

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Rahul Vengalil

Founder / Chief Executive Officer
Pramod

Pramod

Co-Founder / Chief Technology Officer
Toshal

Toshal Shenai

Co-Founder / Chief Media Officer
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Aatsi Desai

Co-Founder

WRITE TO US

OUR LOCATION

Have any questions or ideas?