Marketing Automation

Machine Learning. Artificial Intelligence. The end of work-as-we-know-it. What is marketing automation? Marketing automation refers to softwares designed to automate marketing actions. For example repetitive actions such as email reply I started my career in agency as an executive (as everyone else must have) and one of my ugliest task was to pull together customer…

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An after thought that is turning out to be very expensive

An after thought that is turning out to be very expensive From the digital / technology industry, last few days have been both surprising and depressing to me. Like my colleague had rightly pointed out in his article on LinkedIn (https://www.linkedin.com/pulse/how-wipro-blew-sunflower-rahul-vengalil), I was utterly surprised to see how big brands like Wipro and Tanishq slipped…

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Breaking the information overload to improve marketing agility

Breaking the information overload to improve marketing agility How often have you got reports from internal team or from agency partners which doesn’t talk to each other? In today’s environment, where brands prefer to have specialists like Media Agency, Creative Agency, Social Media Agency, Performance Agency, ORM Agency and what not, it has become highly…

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