Digital Marketing Reach – Is it Human, Viewable, Audible, In-Target, Unblocked, Trackable? Understand your spends with digital marketing audit

Understand your spends with digital marketing audit The evolution of measurement in media started with the two most important metrics: Reach & Frequency. Here we discuss the evolution of Reach in the Digital ecosystem. Though it sounds like a simple metric, it is actually one of the most complex one to calculate thanks to the…

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Understanding our consumers on the Internet, without spending money!

Digital marketing is often considered, used and thought of while planning marketing activities mainly reach, frequency, awareness, engagement, leads and transactions. Digitally mature agencies and organizations have been utilizing the medium much more to its potential across all the above mentioned areas. Bigger brands invest a lot in research, and deploy sophisticated tools, large scale…

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