Understanding our consumers on the Internet, without spending money!

Digital marketing is often considered, used and thought of while planning marketing activities mainly reach, frequency, awareness, engagement, leads and transactions. Digitally mature agencies and organizations have been utilizing the medium much more to its potential across all the above mentioned areas. Bigger brands invest a lot in research, and deploy sophisticated tools, large scale…

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Marketing Automation

Machine Learning. Artificial Intelligence. The end of work-as-we-know-it. What is marketing automation? Marketing automation refers to softwares designed to automate marketing actions. For example repetitive actions such as email reply I started my career in agency as an executive (as everyone else must have) and one of my ugliest task was to pull together customer…

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