An after thought that is turning out to be very expensive

An after thought that is turning out to be very expensive From the digital / technology industry, last few days have been both surprising and depressing to me. Like my colleague had rightly pointed out in his article on LinkedIn (https://www.linkedin.com/pulse/how-wipro-blew-sunflower-rahul-vengalil), I was utterly surprised to see how big brands like Wipro and Tanishq slipped…

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Breaking the information overload to improve marketing agility

Breaking the information overload to improve marketing agility How often have you got reports from internal team or from agency partners which doesn’t talk to each other? In today’s environment, where brands prefer to have specialists like Media Agency, Creative Agency, Social Media Agency, Performance Agency, ORM Agency and what not, it has become highly…

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Hello Jarvis

Hello Jarvis The year 2016 saw a lot of automated technologies pushed to consumers in the form of Bots, AI, IOT, Machine Learning, etc. These also became buzz words to make your pitch sound cool as well as advanced. The trend is also expected to continue in 2017, especially after Mr Zuckerberg spoke about his…

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