Ad Fraud

Ad Fraud has cost advertisers $7.2bn in 2016! Advertising fraud is typically done by creating fake ad traffic using content-scraping websites or other environments, launching ads outside of a user’s view, or creating other fictitious mechanisms for delivering ads that are not seen by consumers. Some shocking facts: The Interactive Advertising Bureau estimates ad fraud,…

Details

Ad Viewability

More than half of the digital impressions globally are non-viewable What is Viewability? The industry standard as developed under the leadership of the Media Rating Council (MRC) calls for desktop display ads to be considered viewable if 50% of their pixels are in view for a minimum of one second and for desktop video that…

Details

We are L3g!0n

We are Legion No we are not. Now that I have your attention, what was the first thing that came to your mind when you read the title? Hacking, Security, Dark Web, etc right? Now the moment you get an email from you bank like “Dear Customer, Your transaction at 181919000067204,Ireland using Debit Card XX7001…

Details