Breaking the information overload to improve marketing agility

Breaking the information overload to improve marketing agility How often have you got reports from internal team or from agency partners which doesn’t talk to each other? In today’s environment, where brands prefer to have specialists like Media Agency, Creative Agency, Social Media Agency, Performance Agency, ORM Agency and what not, it has become highly…

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Hello Jarvis

Hello Jarvis The year 2016 saw a lot of automated technologies pushed to consumers in the form of Bots, AI, IOT, Machine Learning, etc. These also became buzz words to make your pitch sound cool as well as advanced. The trend is also expected to continue in 2017, especially after Mr Zuckerberg spoke about his…

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Ad Fraud

Ad Fraud has cost advertisers $7.2bn in 2016! Advertising fraud is typically done by creating fake ad traffic using content-scraping websites or other environments, launching ads outside of a user’s view, or creating other fictitious mechanisms for delivering ads that are not seen by consumers. Some shocking facts: The Interactive Advertising Bureau estimates ad fraud,…

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Ad Viewability

More than half of the digital impressions globally are non-viewable What is Viewability? The industry standard as developed under the leadership of the Media Rating Council (MRC) calls for desktop display ads to be considered viewable if 50% of their pixels are in view for a minimum of one second and for desktop video that…

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We are L3g!0n

We are Legion No we are not. Now that I have your attention, what was the first thing that came to your mind when you read the title? Hacking, Security, Dark Web, etc right? Now the moment you get an email from you bank like “Dear Customer, Your transaction at 181919000067204,Ireland using Debit Card XX7001…

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