Digital Marketing Reach – Is it Human, Viewable, Audible, In-Target, Unblocked, Trackable? Understand your spends with digital marketing audit

Understand your spends with digital marketing audit The evolution of measurement in media started with the two most important metrics: Reach & Frequency. Here we discuss the evolution of Reach in the Digital ecosystem. Though it sounds like a simple metric, it is actually one of the most complex one to calculate thanks to the…

Understanding our consumers on the Internet, without spending money!

Digital marketing is often considered, used and thought of while planning marketing activities mainly reach, frequency, awareness, engagement, leads and transactions. Digitally mature agencies and organizations have been utilizing the medium much more to its potential across all the above mentioned areas. Bigger brands invest a lot in research, and deploy sophisticated tools, large scale…

Marketing automation

Marketing Automation

Machine Learning. Artificial Intelligence. The end of work-as-we-know-it. What is marketing automation? Marketing automation refers to softwares designed to automate marketing actions. For example repetitive actions such as email reply I started my career in agency as an executive (as everyone else must have) and one of my ugliest task was to pull together customer…

Information overload

Breaking the information overload to improve marketing agility

Breaking the information overload to improve marketing agility How often have you got reports from internal team or from agency partners which doesn’t talk to each other? In today’s environment, where brands prefer to have specialists like Media Agency, Creative Agency, Social Media Agency, Performance Agency, ORM Agency and what not, it has become highly…