Digital Marketing Reach – Is it Human, Viewable, Audible, In-Target, Unblocked, Trackable? Understand your spends with digital marketing audit

Understand your spends with digital marketing audit The evolution of measurement in media started with the two most important metrics: Reach & Frequency. Here we discuss the evolution of Reach in the Digital ecosystem. Though it sounds like a simple metric, it is actually one of the most complex one to calculate thanks to the…