Understanding our consumers on the Internet, without spending money!

Digital marketing is often considered, used and thought of while planning marketing activities mainly reach, frequency, awareness, engagement, leads and transactions. Digitally mature agencies and organizations have been utilizing the medium much more to its potential across all the above mentioned areas. Bigger brands invest a lot in research, and deploy sophisticated tools, large scale…

Information overload

Breaking the information overload to improve marketing agility

Breaking the information overload to improve marketing agility How often have you got reports from internal team or from agency partners which doesn’t talk to each other? In today’s environment, where brands prefer to have specialists like Media Agency, Creative Agency, Social Media Agency, Performance Agency, ORM Agency and what not, it has become highly…