Running and Marketing

Running and Marketing – How 1000+ kms of running gave me a perspective on branding and marketing.   How it started. Sometime end of March, early April this year, I started to realize that my age was catching up with me and lack of active physical activity had started translating to a slow weight gain.…

Understanding our consumers on the Internet, without spending money!

Digital marketing is often considered, used and thought of while planning marketing activities mainly reach, frequency, awareness, engagement, leads and transactions. Digitally mature agencies and organizations have been utilizing the medium much more to its potential across all the above mentioned areas. Bigger brands invest a lot in research, and deploy sophisticated tools, large scale…