Understanding our consumers on the Internet, without spending money!

Digital marketing is often considered, used and thought of while planning marketing activities mainly reach, frequency, awareness, engagement, leads and transactions. Digitally mature agencies and organizations have been utilizing the medium much more to its potential across all the above mentioned areas. Bigger brands invest a lot in research, and deploy sophisticated tools, large scale…

An after thought that is turning out to be very expensive

An after thought that is turning out to be very expensive From the digital / technology industry, last few days have been both surprising and depressing to me. Like my colleague had rightly pointed out in his article on LinkedIn (https://www.linkedin.com/pulse/how-wipro-blew-sunflower-rahul-vengalil), I was utterly surprised to see how big brands like Wipro and Tanishq slipped…