Some common terms in the digital marketing industry from a technology perspective and what they mean in common terms (continued…)
For the first part which has terms from A-M click here.
N for Network
A network is a group or system of interconnected devices like computers, printers, scanners, tablets, smartphones, etc. that can communicate with each other. A network can have only a few devices or can have thousands of these. Your Wi-Fi at home to which you have your laptop and smartphones connected is an example of a very simple network.
Example: I cannot print to that printer because it is not on this network
O for Open Source
When we say “open source”, it means that the software program’s source code if freely available to the public. Open Source programs are modified and distributed by the community. Most users of Open Source programs give back to the community by contributing via development, bug fixes and providing support to an extent.
Example: PHP is an Open Source scripting language
P for Phishing
Phishing, pronounced like “fishing” is a malicious way to get users to give out their personal information to a fake website that looks and functions dangerously close to the real website. Users are usually phished via scam emails or links shared on social media channels that lead them to the fake website.
Example: My friend’s account was hacked because he became a victim of phishing
Q for Query
While this is a very common term, when it comes to technology ‘query’ is basically related to the act of requesting some information from the database. This is usually done using SQL, a language used to construct queries to retrieve the required information from the database.
Example: Let me query the database and send you the details of the employee
R for RAM
RAM is acronym for “Random Access Memory”. This is the space where your programs are loaded to, processed in and accessed from. This is a temporary storage, meaning, it gets erased once you power off the system. Accessing information from the RAM is also significantly faster than from your hard drive, hence computers with more RAM performs faster.
Example: The server needs more RAM to handle the processing of this application
S for Server
A server is a computer whose primary job is to serve data to other computers on the network. This network maybe a local network or on the internet. While any desktop computer can be setup to run as a server with the installation of appropriate software, it is important to note that the hardware configuration for servers are specifically tuned to handle the serving and processing needs which are significantly different from your daily desktop needs.
Example: My server is hosted at AWS
T for Template
From a web application perspective, a template is a preformatted document that helps generate pages of dynamic websites faster and with consistency.
Example: This website has 5 templates that can be used for its 50 pages
U for URL
URL is an acronym for Uniform Resource Locator. An URL is an address of a specific webpage or a file on the network, usually the internet. It is commonly referred to as a “link” to the page or file.
Example: Send me the test URL to the landing page of the website
V for Vector
Vector, which commonly refers to Vector Graphics in our domain are basically images which are composed of mathematically defined paths as against a standard image JPG, PNG, etc which are composed using pixels. The difference here being that vector images can be scaled without losing quality. They also take up lesser hard drive space compared to regular images.
Example: SVGs are popularly used vector images for web and mobile applications
W for Web development
Web development involves creating and maintaining websites. This includes multiple aspects like designing, publishing (hosting), programming, etc. Usually the terms “web designer” and “web developer” are used synonymously, which is not correct. While a web designer’s task is usually to design website interfaces, a developer usually has added responsibilities like writing server side scripts and work with the database used in dynamic websites.
Example: Skill set for web development profiles includes knowledge of HTML, CSS, JS, PHP, MySQL
X for XML
XML is used to define documents in a standard format that can be read by any XML-compatible application. The language can be used with HTML pages to show dynamic content. Basically, XML allows you to create a database of information without having an actual database.
Example: My API output will be in an XML format
Sorry folks, couldn’t think of anything for Y and Z, will update the post once I can find something interesting.
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