With ever increasing focus on the digital space, it is important that you are in a position to take strategic decision based on the data available rather than painstakingly put together data across the digital marketing initiatives, only to realise that key data points are missing. IRA is a data visualisation & intelligence tool that we have created which will help you to
- Look at your digital media spends across partners and understand who is best performing towards the set KPI
- Track your plan with the results & give easy to understand visualisation
- Understand the impact that the spends have had on the website using GA or Omniture API
- Visualise the impact that the spends have had on the brand on the social space
- Benchmark key metrices across platforms
- Help you drive buying & planning efficiencies
- Score or benchmark your campaign as a whole depending the decided KPIs, basis past campaigns & also predict the performance of future campaigns.