What Clicks at The Next Big Thing
Nestle & ad:tech joined hands to host The Next Big Thing in marketing at the Delhi ad:tech. The aim was to encourage start ups across the country to pitch their ideas to a jury which represented senior team from Nestle as well as Google, Facebook & Group M. We were one of the finalist at this event and had the opportunity to share dais with great minds, pitching for the coveted prize.
We used this opportunity to launch our InSelligence tool IRA, which helps brand identify the pain points in their digital marketing ecosystem. IRA works at three levels for brands
- Data Democratization : All the marketing data across Paid Owned & Earned are today working in Silos. IRA starts by bringing all the data together under on hub to ensure that marketers aren’t reading data in silos.
- Data Correlation: Once the data comes together, correlating it becomes an easier task, thus allowing marketers to have a single view of their marketing initiatives, including seeing the impact of one medium on another.
- Data Collaboration: IRA has the built in capabilities of bringing all stakeholders, including the agency partners to respond to a problem together instead of working alone. With IRA, marketers are in a unique position to move into a single currency of measurement, which isn’t available in the fragmented digital ecosystem, which becomes the intermediary metrics of sales.